The Museum of Magic in Cherasco, on the occasion of the World Magic Championships in Turin in July 2025, was officially designated as the international headquarters of the FISM Academy (the International Federation of Magic Societies).
FISM AcademyThe FISM Academy is an initiative of FISM, created to merge artistic training, research, and cultural promotion within a single global framework.
Conceived by FISM President Andrea Baioni, it aims to strengthen the identity of magic, raise professional standards, and promote its recognition as a performing art and shared cultural heritage.
Its official headquarters are hosted at the Museum of Magic in Cherasco, Italy, and offer members of FISM-affiliated associations free access to the library and to the facilities for meetings and cultural events.
Around this center, the Academy coordinates a global network of hubs and partners — including universities, museums, and cultural institutions — that bring together world champions, historians, and FISM curators.
• Advanced Coaching: intensive five-day workshops with FISM World Champions, focused on performance, technique, judging, and creativity
• University Partnerships: joint courses and research in management, innovation, and heritage preservation
• Cultural Initiatives: the FISM Cultural Label, the Global Magic Day, and the Magic & Culture Archive Project promote the artistic and historical value of magic worldwide
The Academy aims to strengthen FISM’s global role as a reference for excellence and tradition, support local initiatives within an international framework, and coordinate efforts toward the recognition of magic as part of UNESCO’s Intangible Cultural Heritage of Humanity.
